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Sound identity

20/02/2017

A new brand feature we are very proud of is our new sound identity. When we rebranded in 2014, we developed a brand tune and several music tracks, but few other options.

Now, we have taken this concept further to offer:  

  • A sound logo
  • A music library
  • Guidelines for sound and music
  • A music briefing generator annex checking tool

This complete package of sound features will help you interpret, choose and use the best fitting sound and music to better express our brand ‘audibly’. We are very happy with the results and feel the tracks in the music library are impressive and truly reflect our brand. You can listen for yourself in the brand portal.

The guidelines and sound logo are to be found under Basic Elements; the music briefing generator under Resources; and the Music Library has a special top position in the main navigation menu.

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