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One brand, one voice

20/10/2015

NN Language available

The proper use of language is at the heart of how we communicate with our colleagues, customers and clients. By using the NN Language consistently, you ensure that we all speak with one, uniform voice. And it means that anyone having contact with NN – customers, employees, advisers, suppliers and other partners – will also experience our brand via our language. Important!

New: Naming guideline

The naming of products, services or programmes is an essential component of our positioning as a company. At the very least, a clear name should explain the meaning of a product, service or programme. A clear product name helps the customer to choose the right product of service for his or her needs. Our NN products and services should preferably appear on the first page of online search engine results. Therefore, from now on, you need to develop your names according to these guidelines.

NN Language and Naming guidelines

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