The visual identity of our brand is designed to support our brand signature. In every element, we aim to strike a balance between being clear and strong on the one hand, and personal and warm on the other.
In design applications, ‘clear and strong’ can be translated as bright, confident, simple and modern. And ‘personal and warm’ can be translated as inviting, engaging, friendly and human. We always want to combine both.
These have been our design principles when developing the new visual identity. And you will see this reflected in the logo, type and colours, but also in brochures, letters, websites, campaigns, our photography, illustration style and tone of voice.