Every Business Unit within NN is unique. But we all share common ground as well. That common ground will be the starting point for all of our branding activities. Along the way, there will be opportunities for each Business Unit to give the brand its own unique twist.
Our brand promise
A brand is far more than a logo or a design gridA structure on which a designer can organise graphic elements.. A brand is a promise.
We help people secure their financial futures. And our brand promise is do this in a more personal and caring way. While at the same time, enhancing people’s confidence in their ability to decide for themselves.
This is what matters most for people in the markets we serve, who are thinking about their financial futures. And what matters to our customers, matters to us. This is expressed by our brand mantra ‘You matter’. But far more importantly, it’s expressed by the customer experience each of us helps create for our customers every day.
‘You matter’ means that we always start from the customers’ perspective. Demonstrating a deep understanding of their situation, expectations, challenges, emotions and capabilities. And then help them find out what’s right for them. It also means that we encourage them to take their goals and dreams seriously. By helping them take matters in their own hands. And start planning and securing their financial futures.
We’ve done enough research to understand that this is not done through pushing products, rational tools or saying ‘trust us’. The only right solution is in focusing on a more personal and caring customer experience. Adding clarity and guidance to all we do. Becoming the trusted guide that helps people find out what’s right for them. And help them move on if anything happens. This is where confidence is born.
This is the signature of our NN brand. What we commit to. And what we want to be known for. Rooted in our values: caring, clear and committed.
The NN Brand Key
We have created a document in which the DNA of the NN brand lies. It is a simplified and distilled result of many months (years!) of strategic brand thinking. When logged in, you can download the document on the right.
Distinctive design guidelines NN Investment Partners
The design elements for NN Investment Partners are not yet fully integrated into the guidelines on this Brand Portal. Until they are, please contact Oonagh.Jobling.Aitken@nnip.com before you start using these guidelines.
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