Sound and music
Sound and music are essential elements of our communication. They add an emotional layer to your message. The guidelines sound and music provides information on how to use sound and music, the sound logo and even the use of voice-overs in your communication.
Personal and warm
The sound of NN is always personal and warm as this creates feelings of authenticity, reliability, approachability, empathy, compassion, friendliness, pureness, realness and attentiveness.
Clear and comprehensible
We are an approachable company and our communication is transparent, honest, and understandable. This also has to be the case for the sound and music that we, as NN, use -clear and comprehensible - no complicated song structures or distracting elements. NN sound and music stands for fresh, straightforward, natural, obvious, evident.
Powerful and energetic
The sound and music of NN is also powerful and energetic as we want to inspire, show engagement, give confidence, and display strength.
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