Photography is an iconic part of the NN Investment Partners' visual identity, just like colour, illustration and typographyThe art and technique of arranging type and fonts in order to make the words visually appealing and easily readable.. Therefore, it's important that our photography symbolises the core values of NN Investment Partners' brand.
We want photography to stand out for being clear, engaging, personal, modern, warm and confident. This means we want:
- to capture everyday situations our customers can relate to,
- to be literally involved in the scene,
- to tell a clear story, avoiding meaningless situations,
- to use models that behave in an active and natural way,
- to create an optimistic feel with lighting.
For more details, please download NN IP Basic Elements: photography.
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