Our logo is a consistent reminder of our identity.
Just like our company, the logo is a careful balance of our past and our future. The three shades of orange give the logo character and warmth. It distinguishes us from our competitors. There is a certain ‘forward motion’ in the logo design, which represents our progress as an organisation. The mixture of text and graphics gives it balance.
In international testing, the logo performed very well on terms like ‘strong’, ‘warm’, ‘appealing’ and ‘modern’ – all elements that we want associated with our brand and our company.
Select business unit
There is 1 file available, login to gain access.